Position Paper | Site Location Strategy for Omnichannel Retail

A blueprint for competitive advantage through data-driven insights and geospatial analytics

In today’s high-stakes retail environment, intuition is no longer enough. The industry is undergoing profound transformation: digital disruption, shifting consumer expectations, and agile online-first competitors are rewriting the rules. Yet, despite the rapid growth of e-commerce, physical stores remain a cornerstone of retail strategy, and mastering site location choices is more critical than ever. New retail formats are reshaping the concept of “store of the future” by blurring the boundaries between online and offline spaces, thus impacting store location and foot traffic dynamics.

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